(Ping! Zine Issue 56) – Twenty million downloads just four days after a launch: To any game developer, such a staggering statistic would be more than enough reason to celebrate. For Imangi Studios, it represents the release of its latest title, Temple Run 2.
With the game, players direct the main character past a variety of obstacles as he or she escapes from an ancient temple complex. The gameplay is simple yet addictive: The player is constantly on the run as the action is automated (it’s considered endless). The tricky part, however, is moving past the obstacles. You do this by moving left to right, sliding and jumping. Via the smartphone, these controls are allowed with swipe and tilt functionality, something that makes things particularly interesting.
The game was released as a mobile app in January, representing a sequel to what many in the mobile gaming industry already regard as a classic.
“The response from fans has been overwhelming,” emphasized Keith Shepherd, co-founder of the gaming company, in a press release.
“We are thrilled players want more of the Temple Run universe, and we hope to grow and expand the game over the coming months,” Shepherd continued.
While Temple Run’s history has been short – it’s definitely worked to expand in the recent past. The first Temple Run was initially only available via Apple’s App Store. However, increasing demand for the title resulted in its availability through Android’s Google Play by March of 2012.
Temple Run 2, meanwhile, has followed suit, also being made available on the Android platform in addition to iOS.
The millions of downloads aren’t the only statistic proving the new title’s success. Break it down and an even more fascinating picture appears. Imangi noted 210 million sessions of the game had occurred within its first four day span. In totality, that’s equal to 1,775 years of game time.
So what new things can you expect from Temple Run 2? Imangi noted high-res graphics featuring new obstacles, player powers, achievements and more. However, what may be most exciting is the actual look and feel of the game itself. Featured are zip lines, valleys, hills, curvy paths and mine carts which will make you think of Indiana Jones and the Temple of Doom.
The success of the game franchise has led Imangi into what’s usually considered uncharted territory for many mobile app developers. A partnership with Disney allowed the game studio to release Temple Run: Brave in June of 2012, something that accompanied Disney’s release of animated motion picture Brave. While that partnership might mark the company’s most high profile collaboration to date, it’s not the only one.
Via licensing partnerships last year, products related to Temple Run including digital comics, apparel, card and board games along with arcade machines have become available. And while it may not have yet reached the popularity standard set by Angry Birds, it’s perhaps on its way to giving it a run for its money.
So are you ready to adventure into a world full of chaotic challenges taking place amid an ancient setting? Of course you are! So make sure you check out the amazing action video game that is Temple Run 2. After all, it’s free.