(Ping! Zine Digital Issue 04) – Unless you work in the web design field or are familiar with computers and various software applications, owning a website and doing maintenance can be an overwhelming task. A content management system (CMS) is going to be your best friend for managing your website. A CMS will allow you to control various elements of your site without having a lot of technical know-how. This could be anything from adding and removing text, switching out graphics, adding new links or even pages to your website.
Please understand that when picking out a CMS for your SMB (small to medium sized business) you are not going to be doing any programming. You will be picking out the frame work, which often uses coding languages like PHP, Java, ASP.NET, etc. These scripting languages will act independently on your server and allow you to make changes easily. For instance, if you are running an eCommerce store it would be vital that you can add/remove products as you add new inventory to your site. You could simply hide a product making them inaccessible until you restock your supply, or even make exclusive pages for seasonal or promotional sales items, as well. The basic principle behind a CMS is that you will have the ability to manage your own content. Here are some of the many benefits of a CMS: