(Ping! Zine Issue 15D) – Search engine traffic is probably the internet’s leading source of targeted buyers. Nowhere else online do people explicitly tell you what they’re looking to buy, and nowhere else do you have the opportunity to find potential web hosting clients who have their credit card in hand. The problem is, your competitors also know that search is a powerful advertising medium, and with over a million people a month searching for “web hosting”, both paid advertising and organic search engine optimization for web hosting has become an extremely competitive niche.
What’s a web hosting company to do? How do you compete with the large advertising budgets and high Cost of Acquisition that your competitors are using? Here are a few tips that will help you propel your web site’s rankings and get more customers.
Read More in Issue 15D