Intel CEO Talks Mobile; Won’t “Throw Away PCs”

(Ping! Zine Web Tech Magazine) – Last Thursday, Intel Corporation officially announced Brian Krzanich as its new CEO, marking an expected move since acknowledging in November that predecessor Paul Otellini would step down.

The CEO naming by the company’s board of directors is a promotion from within the popular chip-maker. Kraznich previously served as Intel chief operating office starting in January of last year. However, Kraznich’s work with the company dates back to 1982.

Krzanich recently discussed the company’s strategy in an interview from USA TODAY, noting his belief in a still-vibrant PC sector while acknowledging growth in the mobile market.

“Our strategy is not to throw away PCs, but to continue to serve that market and mobile devices as they morph (in different shapes and uses),” he stated, according to the report.

In addition to naming Krzanich, the board also confirmed Renée James as president.

Intel faces an increasingly changing market. A steady-handed approach makes sense. While mobile is definitely increasing, traditional desktop and laptop devices still play a very significant role.