Is ‘Sherpas’ Google Now for iPhone?

(Ping! Zine Web Tech Magazine) – Google Now has been a great feature for Android since its arrival with Jelly Bean 4.1.

In a way, it acts as an assistant – helping you find locations of interest, search better and answers voice questions with its own voice. Other areas of functionality provide simple answers regarding traffic, sports, flights, movies, weather and so much more.

While Apple’s Siri is a solid alternative – in no way does it have an edge over Google. But that could change soon, maybe…

According to a report from Techno Buffalo, former Google employee Bill Ferrell is working on an iOS app called Sherpa. Currently in private beta, it sounds promising and like Google Now, is based off predictive intelligence.

Via its website, Sherpa describes the project as such: “We are creating predictive intelligence for your smartphone to give you the information you need, right when you need it. This means surfacing your boarding pass as you approach the airport, or alerting you to bad traffic on your normal commute 10 minutes before you leave your house. Location is the key to our approach, as it provides the necessary context to understand what information is relevant.”

Will it go toe to toe with Google? We’ll just have to wait…