Israeli Model to Star in Go Daddy Super Bowl Ad

(Ping! Zine Web Tech Magazine) – On February third, one of the world’s largest sporting events will occur, and once again, top web host Go Daddy plans to be a part of game.

The company on Friday announced more details regarding a 30-second spot which includes Go Daddy girl Danica Patrick. Joining her will be Israeli model Bar Refaeli. Refaeli’s resume includes being named to Maxim’s Hot 100 for last year.

The spot is tilted “Perfect Match.” Go Daddy CMO Barb Rechterman noted in a press release it “marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”

Like last year, the company will focus its spot on the .CO domain, aimed at those looking to create business websites. In October, the domain registrar announced it was partnering with Deutsch Inc. to produce commercials and marketing.