Issue 44 – Fact or Fiction? People Will Read All Your Website Content

I often hear people say, “Nobody reads website content, they just skim.” What do you think? As a business owner, marketing executive, or someone who makes decisions about the content and copy that is published on your website, will people read all your website content or just skim the headings?

Should you just create snippets of information with bold headings or go all out and develop well crafted, compelling website content and copy to promote your products and services? The answer could mean the difference between a stagnant business and a highly successful business.

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