Las Vegas Hosts Parallels Conference 2013

(Ping! Zine Web Tech Magazine) – Parallels kicked off its annual conference in Las Vegas, Nevada on Monday. Held at Caesar’s Palace, the company was set to roll out a number of big announcements starting Tuesday.

Among the highlights was a launch of APS 2.0, something the company said it had significantly improved. Parallels said the offering was revamped “to provide a secure, integrated and differentiated experience across all cloud services with service bus architecture, multi-factor authentication single sign-on, RESTful APIs, and HTML 5-based dynamic user interface.”

The company has also experienced widespread success with its Parallels Plesk Panel version 11 with the cloud innovator noting it was the most quickly adopted version in the company’s history.

However, one of Parallels’ most intriguing announcements was a new storage platform which included Parallels Cloud Server and Parallels Cloud Storage – an offering the company says “turns existing unused disk space in servers into scalable, high-availability and high-performance distributed storage.”

Steen noted the past year had been a breakout year for his company, assisting service providers in profiting from cloud innovation. “We have assisted service providers on all continents in crafting and executing cloud strategies, and we have enabled hundreds of new, useful cloud services for SMBs. We have continued extending our cloud service delivery platform: Parallels Cloud Storage dramatically reduces the cost of providing highly available storage. Parallels Automation 5.5 with APS 2.0 lets service providers deliver a seamless experience for SMBs buying multiple cloud services, with a library of more than 400 apps to choose from. We are more optimistic about our partners’ success, as well as our own, than ever before,” commented Steen in a press release.

Also announced during the first day of the conference were new automation and virtualization solutions. Parallels Automation 5.5 is set to hit the market later this year and includes streamlining for billing and provisioning.

Keynote speakers for Tuesday during the conference included company CEO Birger Steen, EMC/VMware Senior Exec Tod Nielsen and Forrester Research Principal Analyst Tim Harmon.