(Ping! Zine Web Tech Magazine) – SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announced its further development as a partner of LinkedIn’s Sponsored Updates program with the unveiling of LinkedIn Direct Sponsored Content. This new Direct Sponsored Content capability will be available as part of the LinkedIn advertising solution within SHIFT’s Open Marketing Cloud, which provides marketers tools for planning, optimizing and analyzing social advertising marketing campaigns for global brands, including 10 of the top 20 largest advertisers in the world.
This past April, SHIFT was selected as a launch partner for LinkedIn’s Sponsored Updates program, providing marketers access to LinkedIn’s 300+ million professional users directly from SHIFT’s Open Marketing Cloud. Direct Sponsored Content is the newest feature available as part of an advanced suite of offerings available to empower advertisers to manage their Sponsored Updates campaigns.
Direct Sponsored Content will give advertisers the ability to post sponsored content to LinkedIn’s homepage feed without publishing it on their company page. Instead, it will appear only in the homepage feeds of the LinkedIn members who fit the targeting criteria specified in the campaign. Promoting content to a select audience gives advertisers the flexibility to A/B test content and run campaigns with a limited duration, such as event promotions and limited time offers. This also enables advertisers to reach an audience without having to display the content to followers of their Company Page.
“Since SHIFT was selected as a launch partner of LinkedIn Sponsored Updates, many of the global advertisers we work with have seen great value in the ability to access LinkedIn’s business-oriented audience,” said James Borow, co-founder and CEO of SHIFT. “Direct Sponsored Content is allowing us to deepen our offering to this valuable platform for advertisers and we look forward to continuing to offer the most innovative tools needed to improve campaign performance and drive business results on LinkedIn.”
SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn.
For global advertisers interested in gaining access to SHIFT’s LinkedIn advertising solution, please go tohttp://www.shift.com.
SHIFT (http://www.SHIFT.com) is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.