(Ping! Zine Web Hosting Magazine) – MailChimp today announced an integration with the industry’s leading social marketing platform for global brands and agencies, the Vitrue Social Relationship Management (SRM) platform. The system integration provides a MailChimp module for Vitrue’s platform making it simple for users to add a MailChimp email list signup for Facebook fan pages, providing another marketing tool in the company’s comprehensive and expanding social marketing platform for Facebook, Twitter, YouTube and emerging networks. Vitrue’s clients include McDonald’s, American Express, YouTube, Intel, State Farm, Procter &Gamble brands, Johnson & Johnson, Samsung, JCPenney, Disney, Best Buy and AT&T, as well as many global agencies.
Adding a MailChimp module lets a brand’s Facebook fans quickly connect to an email list, allowing conversations to continue outside of Facebook. Current Vitrue customers can access the MailChimp module in Vitrue’s drag-and-drop module interface. Customers simply enter a MailChimp API Key and can immediately choose which lists they would like new subscribers added.
The MailChimp integration is part of Vitrue’s Tabs product, which is part of the Vitrue SRM Platform.
The Vitrue SRM is made up of four powerful social products: Vitrue Tabs allows you to easily design and create interactive content directly on Tabs to attract and retains fans; Vitrue Publisher is the industry’s first and leading publishing tool for delivering dynamic, targeted content, as well as scheduling, monitoring and metric features; Vitrue Apps offers a suite of unique, engaging applications, as well as custom-designed apps; and Vitrue Mobile extends your social efforts to mobile devices for optimal, anywhere interaction. Together, the Vitrue SRM delivers a turnkey, comprehensive platform that offers robust tools for community management and customization capabilities that deliver at scale.