(Ping! Zine Web Tech Magazine) – There are many reasons for a small business to maintain a Web presence. As a small business owner, you may value some reasons above any others. For instance, if you want to use your website as a way to sell products, the fact that the site can also provide useful information to other visitors is just an added benefit. No matter what reason you vale most for maintaining a presence online, you should be mindful that your website should be useful to the widest selection of your audience as possible, including past, present, and future customers.
In order to please the majority of your Website visitors, you must first research what your different target customers are interested in. Past customers might be interested in what new products or services you have to offer, present customers might be more interested in tutorials or how-to articles of products, and future customers will be interested in detailed product information and customer testimonials.
Developing a site that is appealing to all of your current and potential customers requires a well-organized and intuitive website. You don’t want to turn any of your visitors away with too much information on one page, so the goal of the website should be to clearly lay out a path for each segment of your audience. The navigation should be clear and consistent to instruct each visitor where they should go. The home page should answer the main questions of what your business is and what you do, but there should be a menu across every page with links to other sections such as customer testimonials or product descriptions. Testimonials are a great way to attract new customers, as they can see that other buyers have had a positive experience with your company.
To keep present and future customers interested throughout their relationship with your business, consider creating informative content for them that gives them reasons to return to the website, and reasons to purchase from you again. This content could be anything from informational whitepapers about your business, new product photos and videos, or an ongoing blog about your expertise in the industry.
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1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”