(Ping! Zine Web Hosting Magazine) – What is a Tweet worth to your brand? Can Facebook fans actually translate into real sales and revenue? Today, Meteor Solutions, provider of the leading social audience management platform, announced that company co-founder and CEO Ben Straley will answer these questions and more at SMX West – to be held March 8-10, 2011 at San Jose McEnery Convention Center.
Straley will join Chris Sherman, executive editor of Search Engine Land, as well as executives from Viator, Social Studio, and Compass Labs, to discuss how brands can accurately measure the performance of their social media campaigns. The panel, entitled “Analytics for Social Media”, will take place on Thursday March 10 from 1:15-2:15 pm as part of the Analytics & Conversion track.