Microsoft buys firm that boosts sales through games, Technology – THE BUSINESS TIMES

Microsoft announced on Monday that it has bought a startup with a winning way of using game play to boost the performance of sales teams.Microsoft did not disclose financial terms of the deal in which it acquired Texas-based Incent Games, developer of the online platform FantasySalesTeam.The platform allows managers to try to ramp up sales numbers through fantasy sports-style competitions among their representatives.”They’ve disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting,” Microsoft corporate vice-president Bob Stutz said in a blog post announcing the acquisition.

Source: Microsoft buys firm that boosts sales through games, Technology – THE BUSINESS TIMES

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