(Ping! Zine Web Tech Magazine) – Tech provider Microsoft is pulling a PR makeover ahead of its highly anticipated debut of Windows 8. On Thursday, the company rolled out a new logo which represents its first change in a quarter century.
The revamp places the text of the company’s name in a font known as Segoe. Alongside it are four colored squares similar to the appearance of Window 8’s square-styled start screen.
“Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing,” commented the company via a blog post appearing on blogs.technet.com.
Meanwhile, the company emphasized that its older logo could be used on some product platforms for a bit longer.
Microsoft will debut its Windows 8 operating system in October. The company had been commonly using the word “Metro” to describe the OS’s style but discontinued making use of the term following a legal issue with a partner in Europe.