(Ping! Zine Web Tech Magazine) – Mojang, the creators behind the wildly popular block building game Minecraft, have teamed up with LEGO to bring several Minecraft sets to shelves.
“There’s a lot of similarities between the two experiences being about building and being creative with blocks and it is amazing to see what Minecraft has done with the community aspect,” said LEGO senior marketing manager, Brian Eskilden.
LEGO and Mojang have already released four micro scale Minecraft sets, but plan to release a full range of bricks and figures in full scale this autumn, much like the Star Wars and Harry Potter lines, IrishTimes reports.
“Credit to LEGO: they could see us as competition and not work with us, but they’re basically just embracing it and putting a lot of effort in to this project,” stated Mojang Chief Executive, Carl Manneh.
Interestingly, the Danish toymaker allowed players to help create the look and feel of the Minecraft sets, such as characters, object, and animals.
Mojang chief operating officer, Vu Bui, mentioned that “one of the things that Lego did that was kind of unprecedented for them in their long history was to reach out to the community for feedback directly on how the characters should look.”