New gTLDs: Let the Application Process Begin!

(Ping! Zine Web Hosting Magazine) – Today marks the start of something fairly significant in terms of how website addresses are structured.

Internet oversight and IANA operator ICANN has started the application process for consideration of new gTLDs (If your mind needs an introduction or refreshing, gTLDs pertain to website address endings such as .com).

Originally approved in June, ICANN’s acceptance of the matter paves the way for entities to receive address endings that are customized to how they see fit (e.g., if a company wanted to make the name of its product a gTLD, then that’d be possible pending ICANN’s application process.

“ICANN has opened the Internet’s naming system to unleash the global human imagination,” stated ICANN CEO Rod Beckstrom when the organization initially approved the allowance of the matter in June.

“Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind,” Beckstrom stated at the time.

The application process will end in April. However, if you’re thinking of applying for your own gTLD, take this into consideration: The fee for ICANN to consider your application is set at $185 thousand dollars.

That being said, ICANN has a program where those in developing economies can apply at the smaller price of $47,000. Applications are accepted through the TAS, ICANN’s online TLD Application System. For more information on the matter, view a press release here (icann.org).

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