(Ping! Zine Web Tech Magazine) – Researchers at City University London are looking into ways of developing cell phone apps that emit smells such as flowers, food, and spices.
“Smell is a very powerful, powerful sense. It can trigger an emotion or memory at a subconscious level — before we logically think about it,” says City University London Professor Adrian David Cook.
Researchers at the Mixed Reality Lab on campus have already developed a way of sending the smell of flowers via text, which requires a special digital device to be plugged into the earphone jack of the recipient’s smartphone, CBSNews reports.
This isn’t the first development in smell technology; the first of its kind was a plug-in released last year in Japan by Hana Yakiniku. The $35 plug-in was released internationally on Amazon in February where refill cartridges smelling of coffee, rosemary, and lavender were sold.
More recently, Oscar Mayer launched a Internet campaign that gives away bacon-scented iPhone plug-ins. A video marketed for the device features a woman waking up to the smell of bacon from her phone, which can also be used an alarm clock.
“People never get tired of bacon,” says Sr. Director of Integrated Marketing and Advertising for Oscar Mayer,Tom Bick. “[We’re] thrilled…to give bacon aficionados a new reason to welcome their morning alarm clocks.”
More than 148,000 online applications have been submitted for the free plug-in, which lasts for around 100 uses.