New TLDs Won’t Receive Higher Rankings

(Ping! Zine Web Hosting Magazine) – Could websites with new TLDs receive ranking favoritism compared to more traditional ones containing the likes of .com? The answer is no, according to a recent post from Google Software Engineer Matt Cutts.

Cutts was responding to a report recently posted through Marketing magazine that argued that the new TLDs would receive higher rankings by Google. In it, CEO Adrian Kinderis of ARI Registry Services had stated, “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.”

Meanwhile, the response by Cutts on Google+ was swift and simple. “Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception,” Cutts stated.

“Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either,” Cutts went on to say.

ICANN is currently overseeing a TLD application process in which interested parties can apply to create custom domains endings for their web presences. The current consideration period ends sometime in April.