(Ping! Zine Web Tech Magazine) – As a small business owner with a website, you may have been reading news lately about new “TLDs” being released later this year, which will alter the landscape of the internet. TLD stands for “top-level domain.” A domain name is the name that a user types into their internet browser to access your website, such as www.1and1.com. The top-level domain refers specifically to the end of that name, such as .com, .net, or .org. Your business might own domain names under more than one TLD, which is recommended for a number of reasons such as increased exposure. The exciting news this year is that many new generic TLDs (often referred to as gTLDs) will be rolling out by the middle of the year.
Many big brands all over the world have already submitted costly applications for their own gTLD, such as .google or .amazon, but an official schedule of which domains or when they will become available has not released just yet.
In the meantime, it is important to understand these big changes coming to the internet landscape, so you can determine whether your business can and should take advantage of the new space. If you don’t already have multiple domain names registered for your business, this might be a good time to reconsider that strategy. TLDs are commonly used when guessing a website’s URL address, which is one reason why owning variations of your domain under different TLDs is important. Additionally, owning the variations of your business name in the domain world is great prevention for possible internet fraud. In other words, someone with malicious intent could buy a domain that has your company name with .info or .co, instead of .com, and pose as your business.
These new gTLDs will continue to be a major story to follow in the internet industry. When they officially begin rolling out, it will be important for you to evaluate whether any of them could be relevant for your business. It could be a great way to stay ahead of the competition. As a hosting provider, 1&1 will have more information to come regarding these new changes. We will keep you updated as the year progresses!
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1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”