Oracle Acquires Ecommerce Company ATG

(Ping! Zine) – Oracle Corporation the American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products has announced that it has agreed to acquire Art Technology Group (ATG), a leading provider of ecommerce software and related on demand commerce optimization applications. The acquisition is due for completion in early 2011. ATG’s solutions enable enterprises to provide a cohesive online customer experience with sophisticated merchandising, marketing, content personalization, automated recommendations, and live-help services. Specifically, ATG products include on-demand commerce software and an application which generates automated product recommendations for consumers during the buying process.

According to published reports Oracle paid $1 billion for ATG based on a based on a $6 per share cash merger. Strategically the companies products compliment each other as ATG’s ecommerce platform and Oracle’s back-end software and hardware are often deployed in concert. The companies also share many of the same customers across a number of different industries.

Oracle has been very active in purchasing companies this year. Among the firms picked up are: AmberPoint, Secerno, a provider of database firewalls for Oracle databases, and the life sciences software company Phase Forward.

Among the web hosting and online transaction community the purchase of an ecommerce specialist is being viewed favorably. Lou Honick, CEO of credit card processing firm Host Merchant Services commented, ”Oracle’s acquisition of ATG underscores the import role that ecommerce plays in modern business. Companies need to provide an intuitive and efficient interface for their customers, while seamlessly managing the customer relationship to maximize opportunity while increasing loyalty and satisfaction. CRM and ecommerce technologies will continue to play a key role and I expect to see similar deals in the near future as companies scramble to stay competitive.”

Art Technology Group is headquartered in Cambridge Massachusetts and reported sales of $50.3 million in the third quarter of this year, representing a sixteen per cent increase compared to $43.4 million last year. The company’s software is used by over a thousand companies which primarily use the product to process online transactions on mobile phones and in stores.

Daniel Foster a technologist with VPS hosting firm added, ”The ability to conduct transactions via mobile phones is a huge growth opportunity for Oracle. Among our more sophisticated clients we are seeing a surge in demand for this type of capability.”

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