(Ping! Zine Web Tech Magazine) – Small and medium business owners often face a challenge when developing a new company website with limited budget and resources. Even though do-it-yourself website solutions such as 1&1 MyWebsite make the Web design process much easier, some business owners struggle with which elements are necessary to include on their website. In this article we will go over the fundamental elements that every website should have, no matter how small.
Starting from the top of the page and working down, the website header is one of the most important design elements of a website because it is the first thing a visitor sees and interacts with. The very basic items to include in the website header are your company logo and an effective navigation menu. The logo is obviously something you want your visitors to recognize as soon as they reach the website, and from that point you want to make it easy for them to find the right information on the site. A poor navigation structure is one of the main contributors to a website’s bounce rate. Visitors that cannot find what they are looking for are more likely to quickly leave the page.
The header can also refer to the underlying HTML code for a site. Make sure you include a title for your website – most likely your business name – in the header so that in search engines the business name is displayed in the way you prefer.
Having a balanced website refers to having an appealing layout of text and images. A website too heavy on text will turn away some of your visitors who are looking for quick information, and having too many images on the page could lead to a shortage of valuable information. Design the body of a web page to be a good mix of text and images to be the most appealing to the widest audience. Use images and graphics to illustrate the information you convey in text. Depending on your design skills, you could divide the body of webpage into sections. No matter how the layout is broken down, be sure to keep a nice balance of text and graphics.
While most of your important information should be found in the body of a webpage, the footer is a good spot for some extra company information. You should include your company name and the year the website was last updated. This shows your visitors that what you offer is current and not out of date. Additionally, you should include contact information and any links to external social media outlets, so that your visitors can reference that information at any time during their visit.
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