Proactive Approach to Data Security Urged to Boost Holiday Shoppers’ Confidence

Proactive Approach to Data Security Urged to Boost Holiday Shoppers’ Confidence(Ping! Zine Web Tech Magazine) – eMazzanti Technologies, a NYC area IT security consultant and managed services provider (MSP), encourages retailers to take a proactive approach to improve data security in a new article.

Carl Mazzanti, CEO suggests that advanced data security technology can help to calm shoppers’ fears, giving them the confidence to open their wallets and use their cards this holiday season.

Below are a few excerpts from the article “Take a Proactive Approach to Data Security to Boost Holiday Shoppers’ Confidence”. Read the full article here.

Retailers are always on the lookout for ways to boost holiday sales, the article begins. A proactive data security approach will help retailers avoid a data security breach and also has the potential to increase business if they tell customers about their advanced data security technology.

Data security is on everyone’s minds. Recently released statistics highlight the challenge that retailers face after this year’s flood of high-profile data security breaches and ongoing security threats to stores and their customers:

    •     45% of shoppers said that they would “definitely not” or “probably not” shop this holiday season at retailers like Target or Home Depot that reported data security breaches.
  • Almost one third (29%) of consumers worldwide do not trust retailers and restaurants to keep their financial information safe from hackers…

A Proactive Approach

Carl Mazzanti, CEO, eMazzanti Technologies, a NYC area IT security expert, supplies network security hardware and services to hundreds of retail businesses nationwide. He suggests that the best way to calm data security fears is for retailers to take a proactive approach with data security technology and with their customers.

“Shoppers are increasingly concerned about the security of their personal financial data and need reassurance,” explained Mazzanti. “Retailers who have not been hit with a breach may think they are immune. But sitting back and hoping that your retail operation won’t be hacked is not a sound strategy. Data security requires an aggressive, proactive approach to provide the protection a business needs and the confidence that customers must have to open their wallets at your store.”

The Data Security Opportunity

A proactive approach to data security is an excellent opportunity to generate increased customer confidence in your business and preference for your brand during holiday shopping and beyond. Having superior data security technology can even become a competitive advantage…

Customers want to know what businesses are doing to keep their data safe. Even a few words this holiday season can provide a measure of reassurance for customers. With so many online and physical places to shop, giving customers a reason to choose your store can make a difference.

Moving Forward

Obtaining the latest retail data security technology is not difficult. A qualified IT security consultant can have it installed in a few weeks or even days. And ongoing service and 24/7 monitoring is available for a low monthly fee. The cost is usually less that trying to do it yourself.

If a data security upgrade prevents a security breach, its value is priceless. Considered as an investment and an asset, real positive returns are possible in the form of increased customer confidence and sales… Read the complete article

For more information about eMazzanti’s eCare retail network security visit or read the Paramount Decorators case study.

Related resource information:

eMazzanti Delivers Worry-free IT Infrastructure and Security for KWI’s Cloud-based Retail Platform

How to Use Data Security as a Small Business Competitive Advantage

About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support to increase productivity, data security and revenue growth for clients ranging from professional services firms to high-end global retailers.

Serving more than 400 Hoboken, NJ, NYC area and international customers, eMazzanti is Microsoft’s 2012 Partner of the Year and 2013 Northeast Region Partner of the Year, a 5X WatchGuard Partner of the Year and has made the Inc. 5000 list five years running. Contact: Carl Mazzanti 201-360-4400 or Twitter: @emazzanti Facebook:

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