Protecting Your Business from Cybersquatting

Protecting Your Business from Cybersquatting(Ping! Zine Web Tech Magazine) – In April of 2013 famed entrepreneur and business mogul Donald Trump was victim to the online crime of cybersquatting. In 2007, Trump’s organization announced that it would be expanding their hotel efforts to Southeast Asia. One individual took notice and proceeded to register over 200 Web domains under Trump’s name and likeness, such as trumpindia.com, trumpbeijing.com and trumpmumbai.com. However, the person then used the domains to slander the entrepreneur publically while refusing to sell the domains to Trump. Thus, Donald Trump was a victim of cybersquatting.

A common virtual crime, cybersquatting often refers to the practice of purchasing domains that use the names of existing businesses or people with the intent to damage or sell the names to the individuals for a large personal profit.  The effects of cybersquatting can severely damage a business’s online reputation, like in Trump’s case, spreading negative information across the Internet.

In today’s digital age, a business’s domain name has become just as essential as their physical address when reaching wide spread success. A company’s website domain name is a virtual address for customers to find and interact with a business on the Web. But what happens when that domain is compromised or leads to damaging information? Domain names and the potential virtual crimes, like cybersquatting, should be areas that all business owners understand in order to best protect their brand’s reputation and credibility.

Fortunately, there are strategies to apply which can defend a business and online presence from such damage. Growing an extensive and elaborate domain portfolio is one method to secure your business online. To do so, it is suggested to register multiple variations of your professional domain name. For example, if your domain name is 1and1.com you can also register 1and1.biz, 1and1.org and even 1and1internet.com. The more variations your business owns, the less likely a hacker could purchase a similar domain for malicious intentions.

Recently, The Internet Corporation for Assigned Names and Numbers (ICANN) announced the release of hundreds of new top-level domains (TLDs) to be made public over the next two years.  These new domain options will enable business owners to expand upon their domain portfolios, changing the face of the Internet naming landscape. Options span from multiple business industries, sports, and hobbies to international locations and technology allowing businesses to better customize their virtual address to their individual needs.  For example, instead of the traditional “.com” domain for a restaurant, there will be the option to incorporate “.restaurant” or “.menu” into a domain portfolio. These new domain extensions provide an opportunity for more accurate descriptions of a business and improved brand recognition while reducing the likelihood of cybersquatting.

To get ahead of the competition and protect your business from cybersquatting, Web companies are allowing individuals to pre-reserve one of these new TLDs before the public release. Top Web host, 1&1 Internet, is a leading source of such information and updates. To see which domains will be offered and to pre-reserve yours today, visitwww.1and1.com/new-top-level-domains. Up-to-date industry information on the new TLD launch is also offered at http://www.1and1.com/ntld-news.

Photo Credit: ©istockphoto.com/ymgerman

1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”

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