PS4’s Price & Release Date: What’s Sony Thinking?

(Ping! Zine Web Tech Magazine) – Sony has yet to unveil the cost or release date regarding the upcoming PlayStation 4 – but unsurprisingly, there are already many speculating on the price points.

In a Monday article from Forbes.com, Billy Pidgeon, analyst for Inside Network, provided insight on Sony’s sales price strategy.

“I’d like to see maybe two models, one under $300 and one under $400 would be ideal. $299 is the magic price point. I think this current generation took way too long to get there. It has to be under $400 and honestly if they could subsidize it further and take more of a hit, it might be worth their while in the long run,” Pidgeon stated, according to Forbes.com.

Meanwhile, other speculation has focused on what the price could be for the game titles themselves. While a report from PlayStation Universe originally cited a Morgan Stanley investor as saying games could retail for as much as $69.99, it was late revised to note that CEO Blake Jorgensen actually meant to use $59 and $49 as examples instead.

Other industry analysts have alluded to the idea that Sony may be waiting to see Microsoft’s unveiling of the Xbox 360’s successor before setting both a firm price and release date. But, without a doubt, the product will hit the market in time for 2013’s Holiday season.

Sony announced its intent to release the PlayStation 4 just last week while notably not unveiling the actual console device itself. The company did, however, show the PlayStation 4’s controller – something that features a touchpad and light bar.

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