PubCon Las Vegas Keynote To Feature CNN, Disney, WSJ

(Ping! ZIne Web Hosting Magazine) – PubCon Las Vegas 2011, the premier optimization and new media conference, will present a keynote panel featuring CNN.com SEO coordinator Topher Kohan, Disney SEO manager Jeff Preston, and the Wall Street Journal’s in-house SEO Alex Bennert, three of the leading corporate search engine optimization innovators.

This all-star “Enterprise-Level SEO In-House” keynote panel will explore the unique challenges and opportunities that corporate SEO professionals from the Wall Street Journal, Disney and CNN face daily.

“This unique and insightful in-house keynote panel will highlight an entire PubCon Las Vegas 2011 sub-conference dedicated to in-house search engine optimization, adding to a conference that already features an impressive 15 separate sub-conference tracks over a week of more than 100 sessions featuring over 200 top speakers,” Brett Tabke, PubCon founder and chief executive, said.

“I always look forward to the in-house session because I can hear about the challenges other SEOs are facing — organizational, technical, analytical, etcetera — and hear how the in-house teams are addressing those challenges,” Preston said. “I am a big fan of both Alex and Topher so I am looking forward to hearing how they are taking advantage of the search opportunities they have with their brands and sites,” he added.

Preston manages the in-house SEO program for Disney.com at Disney Interactive Media Group, the Disney property that serves vast amounts of popular online and mobile content worldwide.

“The WebmasterWorld community has provided me with a trove of valuable SEO nuggets over the years,” Bennert said. “I’m excited for this opportunity to give back by sharing useful insights I’ve learned while working as an in-house SEO for the Journal,” she added.

Bennert has been involved in the search industry since 1999 and has a passion for search. It has been noted that she “dwells on bot behavior, ponders crawl barriers and conjures ideal URLs while waiting in line at the grocery store,” making her a perfect fit for PubCon Las Vegas 2011’s in-house keynote panel.

Kohan is the in-house SEO coordinator for CNN.com and all of Turner Broadcasting’s news properties, including CNN Money, CNN International and iReport, and oversaw CNN.com’s single largest search traffic day during the 2008 United States presidential election.

“To get the chance to speak on a keynote panel at PubCon is a boyhood dream of mine, and now that it has happened I am not 100 percent sure what will keep me motivated to get out of bed every day,” Kohan said.

Bringing these three powerful in-house leaders together for one very special PubCon Las Vegas 2011 keynote panel will provide a rare and valuable look at the world of corporate SEO, making for a must-attend keynote event.

Register today at low early-bird rates and join thousands of the most tech-savvy attendees in the industry at PubCon Las Vegas 2011, which will take place in one of the most entertaining cities in the world on November 8 – 10, with a full day of PubCon Masters Group intensive training workshops on Monday, November 7.

Registration information is available at http://www.pubcon.com

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