RatePoint and VeriSign Develop SafeSender Program

(Ping! Zine) – RatePoint Inc., a leading provider of customer reviews, testimonials and online reputation management services, today announced a new program that brings the world’s most recognized trust mark to RatePoint customers through their email marketing and customer review tools.

Through a new alliance with VeriSign, Inc. (Nasdaq: VRSN), the trusted provider of Internet infrastructure services for the networked world, RatePoint customers can enhance their relationships with consumers, improve click-through rates, and increase revenue by adding the VeriSign Trust™ Seal to customer communications and their customer reviews. The VeriSign Trust Seal leverages the globally recognized VeriSign brand to show consumers they can buy, browse and share with confidence on RatePoint customers’ sites.

RatePoint customers can add the VeriSign Trust Seal  to RatePoint communications services by subscribing to a VeriSign® SSL Certificate or VeriSign Trust Seal account.  For participants, the VeriSign Trust Seal can appear in email materials, web site subscription signup tools, and social networks including Facebook and Twitter.

“Adding the VeriSign Trust Seal to emails and review profile pages can improve the trust between business and consumer, ultimately leading to a more profitable relationship,” said Tom Serani, co-founder and vice president of global sales for RatePoint. “This provides yet another trust-building tool to RatePoint’s SMB customers – one that allows them to extract even greater value from the proven solutions we already provide today.”

In a pilot program, five RatePoint customers deployed the VeriSign Trust Seal option within customer email campaigns and on their review profile pages. The trial showed that the presence of the VeriSign Trust Seal contributed to an increase in visits to the customers’ sites – an essential prerequisite to increasing revenues.

“We saw immediate and clear consumer response to the VeriSign Trust Seal within our emails,” said Scott Hughes, CEO of Saltwaterfish.com. “The VeriSign Trust Seal offers instant and welcome reassurance to consumers increasingly worried about the high price of clicking on the wrong link. This new offering from RatePoint and VeriSign gives our customer campaigns – and our business – a measurable competitive edge.”

The new offering allows RatePoint customers to include a highly recognized trust symbol in their email campaigns that may significantly improve email list sign-ups, increase open rates and bolster overall trust.  Clients, customers, businesses and organizations that display the VeriSign Trust Seal build consumer confidence by signaling that they operate a business whose identity has been independently confirmed by VeriSign and whose site is scanned daily for malware.

“As consumers grow more concerned of the sophisticated methods used by fraud cartels to steal identity information, the need to build and maintain trust online is more important than ever,” said Craig Spiezle, executive director of the Online Trust Alliance, a non-profit organization dedicated to ensuring a secure and trustworthy online experience.  “Services which make it easier for consumers to distinguish communications and web sites that are trustworthy are essential to consumer trust and the long-term vitality of commerce.” 

“With this new offering, RatePoint customers can stand behind the combined strengths of VeriSign and RatePoint to boost their business trust with consumers,” said Michael Lin, VP and General Manager of SSL for VeriSign. “Businesses displaying the VeriSign Trust Seal will be recognized as organizations willing to stand up to the scrutiny of independent verification and daily malware scans. In today’s threatening online environment, that kind of reassurance turns browsers into buyers.”

For more information about the SafeSender program, go to: www.ratepoint.com/trusted-email-marketing.html