“The service was not as successful as they hoped it would be,” said Redbox spokeswoman Kate Brennan. “As a top entertainment destination, Redbox will continue to find new ways to satisfy consumer demand for new release entertainment at an unrivaled value.”
Verizon and Outerwall first launched Redbox Instant in March 2013 for $6 a month where subscribers could have access dozens of online movies, much like Netflix.
Outerwall Chief Execubitve J. Scott Di Valerio noted that both Verizon and Outherwall are “not pleased with where the subscribers are to date,” adding that subscriptions were not something users thought of when they thought of Redbox.
“It’s further evidence that … our consumers do look to Redbox and trust Redbox for new-release content regardless of format,” said Di Valerio.
Redbox Instant will shut down tomorrow, October 7th. An email will be sent to subscribers on October 10th regarding refunds.