Report: Hosting.com Cloud Trends and Best Practices

(Ping! Zine Web Hosting Magazine) – Hosting.com, the leading provider of cloud hosting and recovery services, today released its 2011 Cloud Industry Trends and Best Practices Report. Hosting.com completed the report based on data collected over a five-week period during a survey targeting company executives and IT professionals. Nearly 600 individuals responded to the survey.

The 2011 Cloud Industry Trends and Best Practices Report introduces significant insight into the cloud marketplace – including consumer expectations of Cloud Computing, intended uses, obstacles, and expected timeframes for implementing cloud-based solutions. Some of the key trends from the report include:

– Explosive Growth: 44% indicated cloud computing was an executive priority.
– Business Continuity and Disaster Recovery Driving Growth: BCDR services cited as top reason for investment in the cloud and up to 5x growth in the next 18 months.
– Hybrid Solutions Critical for Cloud Migration: Over 30% reported that their cloud services provider must provide integration with their existing services.
– Cloud Servers a Legitimate Threat to Server Sales: 80% likely to consider cloud servers to replace physical servers.

“Hosting.com has been at the center of the cloud hype for almost three years – this report and our cloud success over the past 12 months confirm that cloud has moved from hype to a transformative and widely used alternative to traditional IT practices,” stated Aaron Hollobaugh, Hosting.com Vice President of Marketing. “Cloud growth will continue to explode for two primary reasons; one, because it fills a current marketplace void – a cost-effective way to implement much needed BCDR plans and two, it can replace or augment a large marketplace – cloud as an alternative to physical server refreshes and replacements.”

The terms hybrid hosting or hybrid infrastructure are not widely used. Regardless of naming conventions, the result of creating hybrid solutions is critical to cloud growth and migrations. Hybrid deployments allow companies to integrate their existing infrastructure with an offsite cloud for additional compute resources or failover, or create a solution with a combination of dedicated and cloud resources. The trends surrounding hybrid solutions indicate that while companies want the advantages provided by cloud architectures they do not want to see previous investments in infrastructure wasted.

Art Zeile, CEO of Hosting.com added, “This survey introduces data into the marketplace that will drive solution and service enhancements at Hosting.com. We rely on market insights to ensure we remain a leader within the cloud and hosting marketplaces. Hosting.com has begun and will continue to bring the industry’s most comprehensive set of cloud-based disaster recovery solutions to the marketplace so that cloud users can take advantage of Hosting.com’s geographically-dispersed network of connected cloud supersites.”

The survey is published in an eBook format and can be downloaded online at 2011 Cloud Industry Trends and Best Practices Report.

Join Hosting.com on March 2, 2010 for a webinar titled, 2011 Cloud Trends and Best Practices, providing one of the most comprehensive views on the quickly evolving cloud marketplace – including details on how and why companies are implementing or plan to implement cloud technologies, what value they believe cloud will or is providing to their companies and which solutions are best suited for the cloud.

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