(Ping! Zine Web Tech Magazine) – Better Business Bureau is warning consumers about the “Most Dangerous Celebrities” whose names and photos are most often used by scammers as click bait. BBB is joining with security technology companyMcAfee in alerting consumers about the problem of click baiting and how to avoid it. Today McAfee released the list of the top ten “Most Dangerous Celebrities.” Talk show host Jimmy Kimmel topped the list.
What is Click Baiting?
“Click baiting” is a way to get someone’s attention online. Many advertisers use it, but so do scammers. They engage with potential identity theft victims by offering something that is too intriguing to ignore: messages claiming new videos, “shocking” information or scandalous news on celebrities, newsmakers and other famous people.
Many consumers are unaware of the risks that exist when searching for celebrity and entertainment news. Often, the click bait leads to a sketchy website or a link that downloads malware on the user’s computer or smart phone.
The Most Dangerous Celebrities
For the eighth year, security technology company McAfee has identified the “Most Dangerous Celebrities” whose names and images are most widely used by scammers as click bait. The riskiest personalities on the Web are:
1. Jimmy Kimmel (comedian, actor, talk show host)
2. Armin van Buuren (Dutch DJ and music producer)
3. Ciara (singer-songwriter, dancer, Grammy winner)
4. Flo Rida (rapper, People’s Choice award winner)
5. Bruce Springsteen (rock legend, 20 Grammys, Rock and Roll Hall of Fame)
6. Blake Shelton (country singer, judge on The Voice, husband of Miranda Lambert)
7. Britney Spears (pop singer, former child actor)
8. Jon Bon Jovi (singer-songwriter, philanthropist)
9. Chelsea Handler (comedian, writer, talk show host)
10. Christina Aguilera (pop singer, actress, Grammy winner)
What Consumers Can Do
Consumers can do their part by being vigilant in practicing safe online behavior. BBB and McAfee recommend the following:
- Don’t download videos from suspect sites. Most news clips you’d want to see can easily be found on official video sites and don’t require you to download anything.
- Beware of clicking on third party links. You should access content directly from official websites of content providers. For example, visit ABC.com to find Jimmy Kimmel’s latest episodes.
- Always use password protection on your phone and other mobile devices. If you don’t and your phone is lost or stolen, anyone who picks up the device could have access to your personal information online.
- Using the cloud is like “using someone else’s computer” – and some friends may have good security while others may not. Consumers should treat the cloud as any other asset that requires protecting.
Find out more about scams and sign up for scam alerts at BBB Scam Stopper (bbb.org/scam). For tips you can trust, visit bbb.org and for the latest, check out our blog, like us on Facebook or follow us on Twitter.
ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2013, people turned to BBB more than 132 million times for BBB Business Reviews on more than 4.5 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for 112 local, independent BBBs across North America, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.