(Ping! Zine Web Tech Magazine) – BaseKit, the leading website building platform, has uncovered that SMBs prefer to use a purpose built website editor to create their site over WordPress, with a new study into the hosting industry.
The survey, commissioned by BaseKit to find out how hosting companies approach website building, asked professionals in the industry a series of questions on their experiences of offering a website building toolkit.
The study polled a database of over 100 hosting professionals on their current website building offering as well as a number of known issues in the industry, customer experience and requests, and overall business challenges.
The study found that, of the hosting companies surveyed, 75% have integrated a website building service in order to add value to their customers and to increase their revenue. Of these, 70% reported that their customers find WordPress difficult to use.
The survey also identified that:
● 75% of SMBs are looking for professionally designed, ready made templates to build their website on.
● 75% of SMBs want easy-to-use ecommerce capabilities.
● 30% of website building platforms being offered by hosting providers are not mobile compatible.
Juan Lobato, CEO for BaseKit, notes: “These results show the importance for hosting companies to provide their customers with services that are aimed towards the right audience. At BaseKit we’ve recently updated our user interface to make it easier for SMBs to build and manage their website. To date BaseKit has over 40,000 new customers a month and is still rapidly growing through our partnerships with hosting providers and domain registrars.”
About the Study
BaseKit surveyed a total of 100 web hosting professionals in June 2014.
BaseKit was founded in 2008 and has become the world’s fastest growing website editor, distributed by global partners in the hosting and telecoms space. The platform enables small businesses and designers to build and manage beautiful websites entirely in the browser. BaseKit’s website editor is available in 16 languages and multiple integrations are supported, including: On-premise, SaaS, cPanel plugin and Parallels APS.
BaseKit now has over 80 employees, with offices in London, Bristol, Toronto, and Sao Paulo, with over 100 strategic partnerships worldwide. BaseKit won Seedcamp in 2008 and has subsequently received investment from Eden Ventures, NESTA and Nauta Capital.