(Ping! Zine Web Hosting Magazine) – SparkPost, the world’s most powerful email delivery service, today announced its integration with the new HP Exstream Delivery Manager 2.4, which combines the intelligent sending capabilities of SparkPost with the power and flexibility of HP Exstream to deliver best-in-breed customer communication management (CCM) for companies of all sizes.
Customer communication is at a tipping point, with organizations rapidly shifting away from printed communications to digital channels to meet customer needs. HP Exstream and Delivery Manager allow businesses to use a single workflow to produce content for both print and digital customer communications. Through its full integration with SparkPost, the highest-performing email delivery service, HP Exstream customers benefit from SparkPost’s unmatched delivery to the inbox as well as its real-time analytics and uncompromising security.
SparkPost provides HP Exstream users with access to its Adaptive Email Network, which leverages automated delivery tools and relationships with ISPs to deliver unsurpassed transactional email success. It also offers advanced reporting features, such as identifying whether a message was delivered, as well as configuration capabilities for automatically sending emails through backup channels when an initial delivery method fails.
“Deliverability is a crucial piece of meeting our customers’ needs for assured delivery of their critical customer communications. The integration of SparkPost with HP Exstream Delivery Manager 2.4 is the ideal solution for today’s evolving CCM needs,” said Patrick Kehoe, general manager for HP Exstream. “By leveraging SparkPost’s expertise and technical performance, our customers receive the rich feature set they need to successfully execute their customer communications e-delivery strategy.”
“The decision to include SparkPost integration in HP Exstream is further validation of the superior deliverability, reliability and analytics of the SparkPost platform,” said Phillip Merrick, CEO of SparkPost. “HP Exstream customers will now be able to significantly enhance their customer communications by leveraging the same industry-leading capabilities and best practices used at major global email senders like Pinterest and Zillow.”
SparkPost is the world’s #1 email infrastructure provider. Customers including LinkedIn, Twitter, Groupon, Marketo, Zillow, Pinterest and Comcast send over 3 trillion messages a year, more than 25 percent of the world’s legitimate email. These companies chose us to provide the deliverability, speed and insight they need to drive customer engagement for their business. Follow us on Twitter @SparkPost or go to sparkpost.com.