(Ping! Zine Web Hosting Magazine) – If you happen to be a frequent visitor to brick and mortar store Target’s electronics section, you’ll soon notice a change. Gone from the aisles will be Amazon’s popular line of e-readers known as the Kindle.
In an emailed statement made available from the LA Times on Wednesday, Target representative Molly Snyder announced her company’s intention to drop the product line, saying that the retail chain “continually evaluates its product assortment to deliver the best quality and prices for our guests.”
“Target is phasing out Amazon- and Kindle-branded products in the spring of 2012,” Snyder commented.
However, don’t expect Target to get rid of e-readers entirely. Two of the market’s other leading tablets will still be available. Those include the Apple iPad and Barnes and Noble’s Nook.
So why drop one of the most popular electronic devices out there? According to a recent article from the New York Times, it primarily deals with a conflict of commercial interest between the two companies.
Specifically cited was Amazon’s Price Check app, a platform that allows users to scan brick and mortar retail items and instantly see whether they’re offered via Amazon.com for more affordable prices. It was an obvious factor Target didn’t take kindly to. The report from the New York Teams featured a quote from earlier this year cited in a report from Citi analyst Deborah Weinswig with Target executives stating, “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”
Meanwhile, a report from Forbes.com signaled another recent development in the battle between the bigwig retailers: Target products will no longer be featured for research via Amazon.com. Target initially made Amazon’s Kindle line available within its store in June of 2010.