(Ping! Zine Web Tech Magazine) – When designing a website for your small business, a lot can go wrong in the initial stages. In this article we have out together some of the biggest mistakes that businesses make when creating their first website.
1. Content that does not benefit your visitors
The content on your website should be providing useful information for your visitors. Fluffy marketing lingo and information that has nothing to do with your core business might turn some potential customers away from the site. Do research into your customer base, if necessary, and determine what they are most interested in. Your hours of operation, for example, should not be hidden somewhere on the page.
2. Explanations about the general business rather than products/services
While a history of you business could be interesting, that content should be listed on its own page, and not on the homepage of the website. Your visitors will primarily want to know about your products and services, where you are located, directions, etc. This is the information that should be shown first and foremost.
3. Confusing layout of information
Try to evaluate your own personal reading habits when visiting a website. Where do your eyes tend to look first – the left or the right? Is there a certain writing style that you find more engaging? These are preferences that vary from visitor to visitor, but are important when writing for your business site. Use a tone and language that your audience will understand and be comfortable with, and they will be more likely to read more about your products.
4. Long loading time
When a customer is looking for a solution to one of their needs, you want your website to be able to answer their questions as quickly as possible. The longer it takes for your website to load all of your information, the less likely your potential customers will be willing to wait around for it. Studies show that interest can be lost if a site is not loaded in as little as 2 or 3 seconds. Sometimes you can’t control a shoddy internet connection, but you can control how large the files are that are hosted on your website. Things such as very high-resolution images, videos, etc. will add to your website’s loading time, so it is best to avoid using those on the homepage.
5. Too complex of a design
Internet users are accustomed to typical layouts of websites online. Most (effective) websites include a navigation bar either on the top of the site or along the right or left sides, which remain consistent across all pages of the website. While ideally you want your site to be designed uniquely and stand out from your competition, it is important to design things like navigation to be as intuitive as possible.
Check back later today for more common website errors!
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1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”