(Ping! Zine Issue 36) – People usually try to find a magic word and register it as a web address. When it comes to web hosting, this means registering domain names that include “webhosting” as part of the web address. Some say that adding this phrase to their domain name is very important in order to reach a high rank in the search engines. Is it true? Of course not.
I don’t ever remember seeing Webhosting.com or Hosting.com rank top by using the search terms, “web hosting” or “hosting”. Hosting.com has always been top ranked using the keyword “hosting”. It would be strange if a popular web hosting service provider did not register Hosting.com to be ranked among top sites on the same keyword. At the same time, this website has not been on the first page of Google’s “web hosting” search phrase for years; which means that the website is not well optimized or it is not relevant enough. (However I will not doubt the relevance of Hosting.com’s rank using the search phrase, “web hosting”.) Getting back to the original topic of domain names and web addresses: What tools are needed to make the big decision?
It is very important to keep in mind which type of web hosting related website you are preparing to launch. There are always different approaches to use depending on your goals. When choosing a name for a web hosting service provider, you could call it “The Crazy Chicken”, “Web Nest”, “Webware”, etc., as long as you choose a name that consumers will remember. GoDaddy and FatCow are some of the best examples of dot-com business names that I know I have yet to forget.
Another option is to register a web address that includes the words “hosting”, “host”, and/or “web hosting”. This is certainly an option to consider, but it will not help you very much with your brand name recognition. Hostway, HostMySite, HostGator, Host Color, Hostican, Bluehost, are only a few examples of sites which have included the word “host” as the main part of their domain name. There are many more domains existing with the word “hosting” as a main part of their name.
In all honesty, I do believe that it is a good idea to include the word “host” as a part of the domain name of any web hosting service provider, however, the keywords “hosting” and “web hosting” are much more useful when it comes to reference, media websites, or web hosting categories and indexes. Anyone who has been involved in web hosting as a consumer, as a provider, or even as a journalist knows about WebHostingTalk.com, Webhostinggeeks, Webhostdir, Webhosting.info, FindMyHosting.com, and etc.
When your plan is to use your web address for a service provider my suggestion to you to stands: Choose a unique and hard to forget domain name. You may include numbers such as 123reg.co.uk (a popular domain registrar) or 1and1 (one of the world’s biggest web hosting companies). The perfect name for your site will always be the one that answers the question: What does this company do? A good example of this is WeDoHosting.com, one of the most popular Canadian web hosting service providers.
The best web address for you will be the one that sends your message to the targeted audience. But remember even if you have it in your pocket, the web address will usually be registered by someone else. Today’s web hosting market is saturated and there aren’t many free-to-register web addresses. Those preparing to enter into the market are required to use their imaginations.