The Ten Most Common Website Mistakes – Part 2

httpcross11(Ping! Zine Web Tech Magazine) – Earlier today we began a list of the most common errors that website owners make. Here is the conclusion to that list. Let us know if you can think of any others in the comments!

6. The site is too image-heavy

This goes along with the earlier point of images adding up to a longer load time for your website, but having too many images on one page can have other negative effects as well. You want your customers to be able to easily read and learn information about your business. If you have too many graphics and images, it could become clunky to navigate through and read.

7. Additional Plug-ins are needed

Plug-ins are extensions of a Web browser that are sometimes required to view certain content on a website. The most common prompt for the user to install a missing plug-in is for something like a specific video file. If you can avoid it, it’s best to design your website so that your visitors will not need to install any additional plug-ins to view your content.

8. No link back to home page

Going back to an earlier point about having a consistent navigation throughout the website, it is very common for sites to have a link back to the home page, no matter where the visitor is on the site. This is important because it a user ends up on a page that is not relevant for them, for example through a search for something else, they can quickly go back to the main area of your business site.

9. Lack of contact information

We have mentioned this many times before, but having up-to-date contact information on your website is possibly the most important piece of information you should include. Especially in today’s more mobile environment, your customers will be looking for that information while on-the-go. Keep that information in a logical area on the site, and make sure your customers can get in touch with you.

10. Broken links

One of the quickest ways to lose visitors is by having broken links throughout the website. A broken link is a hyperlinked text that leads to a page that no longer exists. When a user sees the link, they click on it and are taken to a blank page. Make sure you know where all of your website links are leading to, and make adjustments when needed.

Photo Credit: ©iStockphoto.com/olley212

1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”

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