UDR Launches New Set of Hong Kong Domain Names

UDR Limited, an independent domain registry, today announces the availability of four new HK-specific domain name extensions — .hk.com, .hk.org, .ltd.hk, and .inc.hk — to meet a growing demand for increased choice for the local domain name market.

“The Hong Kong domain name market has lagged in recent years. Within local businesses, IT adoption has remained very low, resulting in outdated service delivery processes,” says UDR founding member Maren Leizaola. “As domain names are central to the adoption of IT, we believe the extra availability of localized domain names will boost consumer appeal and drive IT-related business to local firms. Our new extensions represent a significant branding opportunity for businesses and can thus support a considerable expansion of Hong Kong’s IT services market.”

Last July, UDR initiated a ‘soft’ launch to help Accredited Registrars integrate these new Hong Kong domain names into their platforms. Instra Corporation (Australia), BB Online (UK), and Marcaria (US) were the first international registrars to adopt UDR domain names. Ascio (UK) and IP Mirror (Singapore) have also been accredited, and once set up will bring their extensive reseller channels into UDR’s distribution network.

Closer to home, Hong Kong’s largest web hosting company UDomain is now offering its customers the .hk.com extension. Alfatec is another Hong Kong firm currently integrating UDR domains as a complement to its outsourced IT services platform.

Interested parties can register for a UDR domain name through a registrar of their choice atwww.domains.hk.com.

UDR is an independent Hong Kong based domain name registry providing domain names to the Internet community through its network of local and international registrars. Visitwww.udr.hk.com for more information.

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