(Ping! Zine Web Tech Magazine) – UK2 is offering free web tools to anyone purchasing either one of their Business or Business Cloud hosting packages. Aimed at improving business’ SEO and their understanding of how customers interact with their website, the free tools represent a saving of £49.94 a year.
Stats 2 is a UK2-developed web analytics tool that helps users monitor their internet traffic. It tracks crucial data such as bounce rate, time spent on pages and click-through rate. This information can help businesses to understand how their customers behave and tailor their sites to ensure a higher conversion rate. Seeing what customers spend time looking at can also aid a business’ product development by showing what sort of products customers are looking for.
SEO Tools is a bundle of 77 professional tools that help users to analyse and monitor a site’s search engine optimisation. It can suggest improvements as well as monitor the site’s rankings and keep tabs on its link profile.
On top of these tools, UK2 are also waiving their usual one-off charge for Facebook integration. This means that at no extra cost businesses can link their website to social media, allowing greater customer outreach and interaction.
“We’re seeing that often our business customers are looking for more than just a hosting package,” says Martin Baker, Managing Director of UK2, “they want tools that are going to help them grow their online business in real, practical ways. By including these tools for free in our business hosting packages, we hope that UK2 customers will find themselves better equipped to understand their customers and develop their websites accordingly.”