(Ping! Zine) – Senior executives from Universal Business Listing (www.ubl.org), a service of Name Dynamics, Inc., have been invited to speak at HostingCon, July 19-21 in Austin Texas. In three separate sessions, Curtis R. Curtis, UBL’s Senior VP, Strategic Partnerships and Doyal Bryant, CEO and cofounder of UBL, will discuss local, social, mobile and search marketing strategies that offer hosting companies a competitive advantage.
WHY: To remain competitive and build relationships with SMB customers, hosting companies must continue to expand their suite of offerings beyond basic hosting and e-mail services. They are looking to companies like Universal Business Listing for local search marketing and advertising solutions that leverage the hosting industry’s capabilities and desire to connect with and generate increased revenues from SMBs.
In advance of next week’s HostingCon conference in Austin, UBL’s Curtis R. Curtis and Doyal Bryant are available to discuss hosting industry trends and how they see the range of services (incorporating local, social, mobile and search) developing.
• Curtis R. Curtis, Senior VP, Strategic Partnerships, Universal Business Listing/Name Dynamics, Inc.
• Doyal Bryant, CEO and Cofounder of Universal Business Listing/Name Dynamics, Inc.
WHERE: HostingCon, Austin Convention Center, Austin, Texas.
In addition to speaking at HostingCon, Universal Business Listing will be exhibiting in booth #528.
WHEN: Monday, July 19 and Tuesday, July 20, 2010
Curtis and Bryant will be available prior to and during the HostingCon conference to meet with attending press. They will be speaking during the following sessions:
1:00 pm-1:45 pm Monday, July 19 – Beyond Traditional SEO: Local Search Ranking Tactics
Curtis, along with Andrew Shotland, Local SEO Guide and Lisa Maier, LocalDirective, will break down the local
search ranking factors, why they are so important, and how to develop the right local mindset. Attendees will learn recommended local search tools, tactics, and techniques to implement without spending a lot. The panel will also discuss how hosting companies can help their clients take the first most important step towards being found online.
9:00 am-9:45 am Tuesday, July 20 – Optimizing Social Media for Branding, Traffic, and Sales
Curtis and fellow panelists, Matt Ballek, Resolution Media, Kevin Hazard, thePlanet and Nick Longo, Rackspace will examine how hosting companies can best utilize social media marketing to drive brand recognition, solicit feedback, and increase sales. Attendees will learn how hosting companies use Twitter, Facebook, and YouTube to improve traffic and links back to their Web sites. The panel will provide insights on the importance of keywords for building links and promoting videos.
3:00 pm-3:45 pm Tuesday, July 20 – Search Engine Trends: Local, Social, and Mobile
Bryant and fellow panelists, Gillian Muessig, president and co-founder of SEOmoz and Evan Fishkin, SEO at Portent Interactive, will show attendees how to help their customers leverage the convergence of local, social and mobile web technologies to improve conversions online and locally.