Video on Mobile Usage Goes Up 300%, Adobe Says

(Ping! Zine Web Tech Magazine) – Just how much has video usage on mobile devices gone up? Try 300% over just one year’s time – that’s according to recent statistics unveiled by Adobe.

The company unveiled the jaw dropping stats at the National Association of Broadcasters conference.

Via its report, Adobe noted profitability within the mobile market, stating, “The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Publishers can capitalize on this target audience with high CPMs and incremental impressions.”

The company, meanwhile, said its customers “produced” a total of 15.6 billion video streams during last year’s fourth quarter while TV Everywhere adoption increased “12-fold.”

To get its results, Adobe relied on video starts, ads served via its media partners along with Facebook post analysis. View the report here in PDF format (success.adobe.com).

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