(Ping! Zine Web Tech Magazine) – Volvo announced today a new marketing strategy to begin selling its vehicles online instead of just in physical dealerships.
“The car industry is one of the most conservative, least evolutionary marketing clusters in global business,”said Volvo Senior VP Marketing, Sales and Customer Service, Alain Visser. “For decades, car marketing has been following a certain pattern which is followed by the entire car industry. Now, Volvo Cars chooses to defy that logic and implement a strategy that is geared towards its own needs.”
The Swedish car company notes that its new strategy, the ‘Volvo Way to Market,’ will focus on four areas, marketing tools, digital leaderships, dealerships, and service, says a press release.
A motor show in Europe, Asia, and the U.S, will continue, as well as its annual Volvo event where it shows of its products, though only one motor show will be held in each area a year.
“With the Volvo Way to Market, we don’t want to throw all existing marketing concepts overboard,” said Mr Visser. “Many of them exist for a good reason. We also don’t want to have the arrogance to say that we are better than all the rest. But we do have the self-confidence to say that we are different. So our way to market needs to be different as well.”
Volvo will follow in the footsteps of BMW and Tesla with its new online sales.