Will Privacy Be the Downfall of the Google Empire?

(Ping! Zine Web Hosting Magazine) – Privacy infringements have become synonymous with the search engine conglomerate, so will this be the issue to tarnish Google’s image?  Using the premier online research tool, HighBeam Research (www.highbeam.com), we measured Google’s media attention over the past five years and calculated the percentage of attention that pertained to privacy issues.

In 2008, only 4.8 percent of Google-related media mentioned the issue of privacy, with the percentage decreasing the following year.  In 2010, privacy concerns regarding Google increased to 6.4 percent of articles addressing privacy issues.  While that number dropped in 2011 to 5.6 percent, so far for 2012 7.6 percent of Google’s media attention breaches the privacy subject, its highest yet.

Year

Google Privacy

Media Attention

2012

7.6%

2011

5.6%

2010

6.4%

2009

4.6%

2008

4.8%

 

About Cengage Learning and HighBeam Research

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. HighBeam Research, part of Cengage Learning, serves researchers, individuals, students, academics, and business professionals with immediate access to credible, published information sources. With more than 6,500 publications including newspapers, journals, magazines, transcripts, and wide-ranging reference titles, HighBeam Research offers more than 80 million credible documents and articles dating back over 25 years and are updated daily. For more information, visit www.cengage.com or www.highbeam.com.

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