Will Yahoo Shake Up the Market with New Axis Browser?

(Ping! Zine Web Tech Magazine) – Could a new software offering from Yahoo! give the company just what it needs to make it competitive once again in a market where its faced a steady decline?

On Wednesday, the Internet search provider unveiled Yahoo! Axis, a browser specifically suited for integration with mobile iOS devices. Features of the platform allow instant search suggestions as users type key terms. Axis also preloads web pages before users fully choose to select them.

The solution is suited to synch across devices. On the desktop, it’s available as a plugin compatible with top browsers including Internet Explorer, Chrome, Safari and Firefox. However, it’s notable that the browsing solution initially leaves out a key mobile demographic: Those use devices running on Google’s Android OS.

“Yahoo! Axis is a completely new way to search and browse the web. By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game,” commented Yahoo! via a company blog post.

Despite an exciting offering, the rollout of Axis may not have gone as smoothly as Yahoo! would have liked. According to a post by tech blogger Nik Cubrilovic, the Axis plugin extension for Chrome contained a significant security vulnerability, an issue he directly reported to Yahoo.

In the recent past, Yahoo! has looked to revamp itself as it faces a market increasingly dominated by top competitor Google. However, the company’s woes continue. Just earlier this month, former CEO Scott Thompson stepped down following questionable claims on his resume. Thompson cited a recent diagnosis of Thyroid cancer as a main reason for his departure.

Advertisement