(Ping! Zine) — As Windows Phone 7 goes on sale in AT&T and T-Mobile USA stores across the United States, Microsoft Corp. has commissioned and released the findings of a recent Harris Interactive® survey showing the surprising ways mobile phones have become a part of the fabric of Americans’ lifestyles — a point illustrated by the fact that 55 percent of all phone owners surveyed age 18–35 have used their phone in a bathroom. To commemorate the U.S. launch of Windows Phone 7, Microsoft is challenging consumers to get a grip on their mobile phone habits.
Although consumers love their phones, there is growing annoyance with the distracted behaviors people exhibit while their heads are buried in their phones. Most U.S. adults indicate they have witnessed examples of bad mobile phone behavior, yet relatively few have admitted to engaging in such behavior themselves. Key findings from the study show the following from the surveyed adults:
• Seventy-two percent identified bad mobile phone behavior as one of their top 10 pet peeves, but only 18 percent of mobile phone owners admit they are guilty of displaying such behavior.
• Nineteen percent of phone owners between the ages of 18 and 24 have dropped their phone in a toilet.
• Forty-nine percent of adults between the ages of 18 and 24 have tripped or walked into something while walking and texting or e-mailing on their mobile phone.
• Sixty-nine percent of mobile phone users between the ages of 18 and 34 have used their phone while in bed.
The new Windows Phones offer a different kind of phone experience designed to get users in, out and back to life. With Windows Phone, Microsoft set out to design a mobile experience that would bring the things people care about most right to the start screen. In doing so, Windows Phone combines basic everyday tasks — tasks associated with e-mail or activities related to taking and sharing pictures — so people can do more in fewer steps.
Better Design Encourages Better Behavior?
By reimagining the way people access information on their smartphones, Windows Phone 7 is designed to help people perform common tasks more easily and faster. In an effort to root out bad phone behavior and test the theory that better phone design leads to better phone behavior, TV personality Rob Dyrdek and actor Minka Kelly are currently traveling the country on an adventure to challenge people to change their relationships with the mobile phone. Consumers can follow the Windows Phone 7 Really Rally Road Trip at http://www.windowsphone.com.