World of Warcraft Subscriber Exodus Sparks Concern

(Ping! Zine Web Tech Magazine) – Game subscribers for top MMO title World of Warcraft are decreasing, game publisher Activision warned recently, according to a BBC report on Thursday.

The news arrives as Activision Blizzard unveiled its first quarter 2013 financial results – a report that was actually better than expected.

Between January and March, the game lost 14% of its players, something that represents the loss of as much as 1.3 million subscribers. Shares in the company had fallen 5% by Wednesday.

Meanwhile, Activision Blizzard CEO Robert Kotick sought to calm investors. According to the BBC, he stated, “To address this, we’re working to release new content more frequently to keep our players engaged longer and make it easier for lapsed players to come back into the game.”

But despite the loss, WoW remains the top MMORPG globally. Activision Blizzard drew in $1.32 billion during the quarter – a solid figure for a still very strong gaming company.

The last World of Warcraft expansion, Mists of Pandaria, was released in September of last year.

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