(Ping! Zine Web Tech Magazine) – Yahoo! recently made headlines in the tech world by announcing its acquisition of blogging platform Tumblr for $1.1 billion earlier this week.
For company CEO Marissa Mayer, it marks one of biggest moves of her still young tenure.
Mayer, a veteran of sometimes Yahoo-rival Google should know the important history of company buyouts. Why? She was at Google when the company purchased the young video streaming service YouTube in 2006 for the reported price of $1.65 billion.
Just look at YouTube today and you’ll understand how the transaction revolutionized the way Google does business.
Recently, a report from Forbes speculated that the move could be akin to the Tumblr buyout.
Meanwhile, we’re sure Yahoo! is keeping its fingers crossed it can revolutionize Tumblr the same way Google helped prop up YouTube – whether it was via display ads of integrating YouTube into the rising mobile market.