(Ping! Zine Digital Issue 03) – Yes, that’s right, your eyes aren’t deceiving you; the title does indeed read “You Don’t Need a Website”. You see, in the present day, it is better not to have a website at all, rather than have a substandard website that misrepresents your business. So many organizations spend a heap of money on the interior of their business premises or shop floor, yet put up a cheap looking DIY style website on the internet. It doesn’t make sense for a business to spend big in-store but spend so little on an online store.
The internet has the potential to provide thousands more visitors than any high street store. So why do people still pull the purse strings tight when it comes to investing in building a shop front within the world’s largest marketplace?
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